Download PDF by Nadia Kaneva: Branding Post-Communist Nations: Marketizing National

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By Nadia Kaneva

ISBN-10: 0415882753

ISBN-13: 9780415882750

ISBN-10: 1138776777

ISBN-13: 9781138776777

country branding--a set of principles rooted in Western marketing--gained recognition within the post-communist international through promising a brief repair for the id malaise of "transitional" societies. due to the fact that 1989, virtually each kingdom in valuable and jap Europe has engaged in state branding tasks of various scope and class. For the 1st time, this quantity collects in a single position reviews that research the practices and discourses of the kingdom branding undertaken in those nations. as well as documenting a variety of rebranding projects, those stories bring up vital questions on their political and cultural implications.

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Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe (Routledge Research in Cultural and Media Studies) by Nadia Kaneva


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