Svenja Stellmann's Case Study Japan Airlines: A Strategic Analysis PDF

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By Svenja Stellmann

ISBN-10: 3640771311

ISBN-13: 9783640771318

learn Paper (undergraduate) from the 12 months 2010 within the topic enterprise economics - enterprise administration, company Governance, grade: 1,0, Northumbria college, direction: Strategic administration and management, language: English, summary: Japan airways company (JAL) is the major full-service airline in Asia working within the family and foreign passenger air-transport undefined. besides the fact that, in 2009 JAL's monetary state of affairs is alarming. 2009 used to be accomplished via a ¥51bn working loss, representing a reduce of ¥140bn from past 12 months. compared, JAL's significant competitor All Nippon airlines manages to stick within the black. this suggests JAL's aggressive place is obviously at risk. Even worse - if JAL doesn't discover a new strategic alternative instantly they're at risk of going bankrupt soon.

This paper intends to discover any such strategic choice to warrantly destiny good fortune of the airline. an intensive strategic research together with an inner and exterior research is used to determine the major strategic matters. Afterwards 3 attainable strategic strategies are mentioned. the main promising alternative is recommend and its implementation matters are completely discussed.

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Case Study Japan Airlines: A Strategic Analysis by Svenja Stellmann

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