By Roger Frock
But it wasn't continuously effortless. From his inside of vantage aspect because the company's first common supervisor and leader working officer, Roger Frock finds the extraordinary information of the way Fred Smith and his crew persisted their tumultuous early years--fraught with a possible never-ending sequence of criminal, monetary, and operational crises that regularly threatened the company's skill to stick in business--and, in spite of everything, created a completely new industry.
Frock chronicles the dramatic last-minute saves and turnarounds the corporate engineered from its inception to the current. He entertains with tales of the rigors and tribulations of the company's early struggles and victories--from Pilots utilizing own charge cards to gas planes, to the courier who hocked his watch to place fuel in his supply van, and, probably the most memorable episodes, the time that founder Fred Smith actually gambled the company's final ultimate cash to maintain the planes flying.
Frock's tale introduces all of the players--FedEx's creative and resilient leaders and employees--and indicates how those impressive contributors gave Fred Smith's unique thought wings and, via flexibility, creativity, and dedication, made a fledgling startup into one of many nice luck tales in glossy enterprise. altering How the realm Does company is an inspirational story for leaders and marketers everywhere.
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Additional resources for Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story
Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story by Roger Frock