Read e-book online Corporate Design am Beispiel der Marke "Nivea" (German PDF

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By Henning Nieslony,Eva Hombach,Marco Vierkötter,Johannes Wenkel

ISBN-10: 3668139245

ISBN-13: 9783668139244

Akademische Arbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, observe: 1,3, , Sprache: Deutsch, summary: Folgender textual content wird ein praktisches Beispiel für erfolgreiches company layout anhand einer bestehenden Marke enthalten. Die Auswahl ist jedoch sehr groß und es fanden sich mehrere gute Beispiele aus dem täglichen Bedarf, wie "Henkel" mit "Persil", "Milka" von "KraftFood", doch wir entschieden uns für Klassiker unter den täglichen Gebrauchsgütern: Die Marke "Nivea".
Nivea ist eine Marke des Unternehmens Beiersdorf mit einer langen Unternehmensgeschichte und einer breit gefächerten Markenfamilie. Der Kontakt mit dem Unternehmen battle sehr freundlich, unkompliziert und schnell.
Ziel ist es zu zeigen wie sich das company layout aus der Firmengeschichte entwickelt hat, wie es aufgebaut ist und wie es heutzutage am Beispiel des Produktdesigns und der Werbung verwendet wird.

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Corporate Design am Beispiel der Marke "Nivea" (German Edition) by Henning Nieslony,Eva Hombach,Marco Vierkötter,Johannes Wenkel

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