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By Ariadne Vromen

ISBN-10: 1137488646

ISBN-13: 9781137488640

This ebook considers the unconventional results the emergence of social media and electronic politics have had at the manner that advocacy corporations mobilise and organise voters into political participation. It argues that those adjustments are due not just to technological development yet also are underpinned via hybrid media structures, new political narratives, and a brand new networked new release of political actors. the writer empirically analyses the emergence and consolidation inside complex democracies of on-line campaigning corporations, equivalent to MoveOn, 38 levels, Getup and AVAAZ. Vromen exhibits that they've develop into best political advocates, and influential on either nationwide and foreign point governance. The publication seriously engages with this electronic disruption of conventional styles of political mobilisation and business enterprise, and highlights the demanding situations in embracing new rules akin to entrepreneurialism and issue-driven politics. it will likely be of curiosity to complex scholars and students in political participation and citizen politics, curiosity teams, civil society organizations, e-government and politics and social media.

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Digital Citizenship and Political Engagement: The Challenge from Online Campaigning and Advocacy Organisations (Interest Groups, Advocacy and Democracy Series) by Ariadne Vromen


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